Eye-tracking is an innovative technology that monitors eye movements and identifies where a person fixes their gaze, revealing how users visually interact with a space or object. In architecture and design, this tool offers valuable insights for optimizing environments by considering the human visual experience.
By applying eye-tracking to projects, architects and designers can understand which elements attract the most attention, which are overlooked, and how people navigate through a space. This enables adjustments that enhance the flow and functionality of environments while reinforcing aesthetic aspects that impact users’ well-being.
Moreover, eye-tracking can be a powerful tool in neuroarchitecture, as it helps create spaces that respect the brain’s natural reactions to visual stimuli. Spaces like hospitals, schools, and offices can be designed more efficiently and humanely, promoting comfort and improving productivity. The use of this technology expands the understanding of the relationship between architecture, design, and human behavior, elevating the quality and functionalit of spaces.
— IVINARA FOGAÇA